Glamorous Art in Beverly Hills

Alberto Vargas Esquire Cover

Psst, wanna make some money? You ever wish you had been one of those lucky people who got in on at the modern art bargain basement and bought a Picasso, Matisse or Warhol for a few thousand dollars? Well now is your chance to invest in the artists who will be worth big money in the future. Heritage auctions of Beverly Hills is holding an Illustration Auction on February 11-12 2011 and the signature artists on sale will be worth millions in the future.

The artists in question are Alberto Vargas, Gil Elvgren and Haddon Sundbolm. These three artists are the main players in the pin-up art of the Forties and Fifties. Vargas is famed for the Varga girl  pin ups he did for  Esquire and Playboy magazine. His works are age defining icons and represent the very zenith of airbrush art. Gil Elvgren is the master of stocking top sauciness from an era when the world of advertising  believed it could get away with such things. Sundbolm is the man who invented Santa Claus. Not really, he reinvented the concept of Santa Claus in the famous red and white livery of the Coca Cola company. He also redefined the American dream with a soft drinks focus. His work is all pervasive and slickly desirable.

These three artists fulfill all the investment criteria  for the serious collector. All three are leaders in their fields. All three helped to define an age of glamour that has passed into the realms nostalgic desirability. All three are artists of exceptional talent and they are all dead. Get collecting.

Expect work by these artists to fetch $20,000–$30,000 at current prices.

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